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Rick Tollakson: Creating a compelling sales promotion through seller concessions

Hubbell Homes, the largest custom home builder in Des Moines, IA with over 150 years experience serving the community, recently developed a successful and compelling sales promotion using seller concessions to drive more traffic into model homes, resulting in more home sales.

Rick Tollakson is President and CEO of Hubbell Homes. He joined Hubbell Homes in 1984 and holds both a Construction Engineering degree and MBA. In September 2006, Rick led his Hubbell Homes construction team and over 200 trade partners in building a new home for an Iowa family on ABC’s Extreme Makeover: Home Edition.