Welcome to "Connect for Success" from Wells Fargo Home Mortgage. Maximize your selling potential with these solid tips from top industry professionals.

Myers Barnes: The Four Rules of Builder Incentives

Myers Barnes is a best-selling author and new home sales authority who has helped thousands of real estate developers and homebuilders with advice that makes sense and delivers proven results.

In this video, Barnes shares his four rules for builders on how to wisely offer incentives to prospective customers.