Welcome to "Connect for Success" from Wells Fargo Home Mortgage. Maximize your selling potential with these solid tips from top industry professionals.

Mike Lyon

Mike Lyon has "real world" knowledge and first-hand experience in the realm of online marketing and sales for homebuilders. He delivers his information from the trenches and draws from his diverse background in online advertising, digital design and internet sales.

His insight comes from managing internet sales and marketing for one of the largest homebuilders in Oklahoma. The program he created was the first in his market and the information, statistics and strategies he presents are the result of his direct experience as an Online Sales Counselor and Sales & Marketing Director.

Mike speaks with authority about the conversion rates a builder can expect and best practices that can be implemented to boost sales from internet leads. He leads a live virtual training program for the home building industry called Social Media Boot Camp, and Mike is also the author of Browsers to Buyers:Proven Strategies for Selling New Homes Online, the homebuilding industry’s authoritative guide on internet marketing, lead generation and leads management.

In this video, Mike talks to you about ways to set up a bulletproof online sales program.