The "New Normal" – attitudes and behaviors of buyers in today's home purchase market
Join us for an enlightening session with Lisa Zakrajsek, Executive Vice President at Wells Fargo Home Mortgage, as she talks about the homebuyers of 2011 – who are they and how do they view homeownership, money and responsibility? Is a new normal emerging on which to base business building strategies? Learn what market research and trend analysis tells us we can expect going forward in this excerpt from the 2011 Cinemeeting – Building Business in 2011.
Lisa Zakrajsek leads the marketing, marketing research, cross-sell, customer retention, creative services, eBusiness and customer insights & analytics teams at Wells Fargo Home Mortgage.
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